Going for Purple Flag - Chester, 22 July 2011

Chester - 22 July 2011

HTF is grateful to ATCM and to Cheshire West and Chester Council for supporting this event

ATCM logo
CW&C  logo


About the workshop

There has been huge interest in Purple Flag for the forthcoming rounds and in response ATCM and the Historic Towns Forum will be hosting a FREE event for the benefit of HTF members and affiliates.

At this workshop you will:

  • Learn how to assemble a successful Purple Flag entry;
  • Meet one of our successful applicants and trained assessors for an holistic view of the application and accreditation process; and
  • Receive advice and guidance from experienced Purple Flag Coordinators.

Please note that a maximum of two delegate places per area will be reserved and places will go quickly! To register for the workshop (HTF Members only) will need to log in with your user name and password (please contact us if you need a reminder).

    Purple Flag is an award scheme offered by the Association of Town Centre Management (ATCM), which recognises excellence in place management in town & city centres at night, setting standards going forward for managing successful evening economies and benchmarking performance.

    The initiative aims to improve perceptions of places; address imbalances in activities, retail offer and entertainment; tackle anti-social behaviour, and encourage a diverse evening offer; thus providing significant recognition for councils and partnerships who deliver key services associated with the night-time economy.

    The scheme’s increasing popularity has led to a record number of applications for the latest rounds following the success of the initial rounds in 2009/2010, which saw the likes of Manchester, Halifax, Birmingham, High Wycombe, Liverpool, Bath, Kingston and Winchester gain full accreditation. ATCM expects this upward trend to continue into the next round and expects that the award can be supportive of smaller centres in the future. If a centre offers a clean and safe environment, diverse activities, entertainment and retail offer, excellent transport links, and a great nightlife then the Purple Flag award applies, regardless of size/population - it is all in the context!

     Winchester City Council and Winchester BID have led local partners through the Purple Flag process. It has been a great opportunity to examine the evening period in Winchester holistically, rather than looking solely at one aspect or another. Colleagues from a number of disciplines within and outside the Council have been brought together and have contributed to an overview of the city centre, and are now working together to drive up standards and create new opportunities for all age groups in the city centre.

    Kate Cloud, Head of Economy & Arts, Winchester City Council


    To register for the workshop please book here.

    Please note that a maximum of two delegate places per area will be reserved and places will go quickly!

    This conference will carry CPD certification


    Who should attend

    Local Authority elected members and officers from all disciplines; community leaders and representatives of community groups, civic and amenity societies; professionals concerned with all aspects of planning, conservation, tourism, traffic management, urban design and economic development.



    Cheshire West and Chester Borough Council HQ, 58 Nicholas Street, Chester CH1 2NP


    The Programme

    Friday 22 July 2011

    13.45Welcome and introduction

    Helen Johnson, Marketing & Communications, HTF
    Daniel McGrath, Project Manager, ATCM

    13.55Purple Flag – how it works
    - the key features
    Daniel McGrath, Project Manager, ATCM
    14.45How to succeed in Purple Flag
    - the Assessor's perspective
    Daniel McGrath, Project Manager, ATCM
    15.15Why go for Purple Flag?
    - the Entrant's perspective
    Purple Flag Holder (TBC)
    16.00Thanks and close 

    Book here
    Please note that a maximum of two delegate places per area will be reserved and places will go quickly!