"Markets across the country are seizing the initiative and leading the drive to revitalise the nation's town centres", said Communities Secretary Eric Pickles.
He continued praising the retail markets groups for agreeing to hold a special "Love Your Local Market" fortnight in the summer, and called on all market managers to get involved so more budding entrepreneurs have the opportunity to test and develop their business ideas on a market stall.
Would-be retailers will be able to benefit from proposals such as "tables for a tenner", where they can turn up on the day and pay just ten pounds for a stall. Other initiatives include "market mentors", where seasoned market managers and traders will offer tips and advice on how to run a successful business.
The move, announced on 26 January at a national conference for market and town centre managers, mirrors recommendations in Mary Portas' High Street Review, which recommends that markets become the test beds for prospective shopkeepers to try their hand at running a low-cost business.
The Love Your Local Market fortnight will be held from 23 June to 8 July 2012