Chester is a City that you might associate more with chariots than a burgeoning coach trade.
Originally a Roman fortress with four main streets, it later adopted a mediaeval street pattern to create a traffic management challenge for the 21st century.
However, history has not stopped Chester from winning a host of awards over the past 12 months from the coach industry culminating in the prestigious International Road Transport Union European trophy.
Ten years ago the likelihood of Chester achieving such accolades from the coaching world was highly unlikely. The turnabout was prompted by the determination of the City Council tourism team to reverse a decline in coach arrivals by managing its facilities more proactively, and making improvements whenever opportunities and funding arose.
Now Chester enjoys a fine reputation as a City that welcomes the coach trade, built on investment in facilities, a regular series of familiarisation visits and positive, proactive PR with the coach operators. The future is looking much brighter especially in a climate where the emphasis is on destinations encouraging eco-friendly travel as the preferred means of communication.
Gerald Tattum, Marketing Manager, Chester City Council