Event

Event

Historic powers in the Localism Act pass down to communities

Following Royal Assent or the Act this month the commencement order has officially brought into effect much of this flagship legislation, handing new powers to communities and officially wiping from the law books measures that ministers deemed unnecessary and unpopular bureaucratic interferences.
Read more

Find out how the Localism Act will affect you at HTF seminar on 21 February
- View the programme and book your place

Register interest in attending HTF's practical summer workshops in your area

Understanding Localism - 21 February 2012

London

Supported by

About the seminar

Localism is now an Act of Parliament. Following HTF's successful seminars last year, this half day seminar hosted by Bircham Dyson Bell will revisit the agenda, its main provisions and how communities in our towns and cities can use the opportunities in the Act to best advantage. This is of vital importance to historic towns, cities and cores.

The Act instigates more change to the planning system, with proposals to give local authorities and local people much more power to shape their own communities. But how are these ideas working in practice? Are local people using them to embrace or resist growth?

BOOK YOUR PLACE

Venue:

Bircham Dyson Bell, 50 Broadway, London SW1H 0BL

Who should attend?

Local Authority elected members and officers from all disciplines; community leaders and representatives of community groups, civic and amenity societies; professionals concerned with all aspects of planning, conservation, tourism, traffic management, urban design and economic development.

Programme:

09.00 Registration/coffee  
09.30 Welcome and Introduction Noël James, HTF Director
Session 1: The Localism Act – update – from Bill to Act of Parliament
09.35 Localism – where we are now Michael Bingham, Deputy Head of Division, Department of Communities and Local Government
09.50 The Localism Bill – the Public Affairs perspective Public Affairs Consultant, Bircham Dyson Bell
10.05 How heritage bodies helped to influence the Bill Henry Russell, Parliamentary Liaison Team, the Heritage Alliance
10.20 Q&A  
10.45 Coffee break  
Session 2: The realities of the Act and how they may affect you
11.15 What this now means for Neighbourhood Planning Mark Challis, Partner, Bircham Dyson Bell
11.45 What this now means for Community Engagement John Qualtrough, Partner, Bircham Dyson Bell
12.15 Neighbourhood Planning and Community Engagement on the ground

Andy Perkin, Development Officer, Locality (tbc)

12.45 Q&A  
13.15 Buffet Lunch and Networking  
14.15 Ends  

BOOK YOUR PLACE HERE
When you click the 'add to basket' button you will be taken to our secure shopping basket. You can return to this page at any point to add more items to your basket.  You will then be prompted to fill in all your details and select your payment method (bacs, cheque, credit/debit card or PayPal).

Alternatively, if you would prefer to book over the phone, please call 0117 975 0459, 9am - 5pm Monday to Friday.  Methods of payment for telephone bookings - cheque or bacs only.

If you are a student and wish to attend, please contact us on the above number.

  HTF Members Non Members
Delegate 1 £99
£119
Back to non members' fees
Delegate 2
(from same organisation)
£79
£99
Back to non members' fees
Please call 0117 975 0459 if you have any queries concerning your booking.

 

National Tourism Conference

Culture-Heritage-Tourism: Developing the Product
Blenheim Palace: 16 March



The Historic Towns Forum, supported by VisitEngland, is delighted to announce the date of their National Tourism Conference, to be held at Blenheim Palace on 16 March 2012.

This conference is the first of a programme of events to celebrate the 25th year of the Historic Towns Forum, and comes on the last day of the first English Tourism Week promoted by VisitEngland.

This practical event will demonstrate the links between Tourism, Heritage and Culture, and will offer strong models to develop resilient and innovative tourism in our historic towns and cities in spite of the economic climate.

Keynote speakers include Lady Cobham, Chair of VisitEngland, high profile politicians and leading figures within the industry. Subjects covered will be as wide-ranging as robust business modelling, addressing the skills' gap, how to link existing culture and heritage into a saleable product. Speakers will also give advice on how to deliver information to visitors, how to manage tourism locally, and how to maximise the offer leading up to a year which includes the Queen's Diamond Jubilee and the 2012 Games.

SPACES ARE LIMITED AND IN HIGH DEMAND FOR THIS EXCLUSIVE EVENT
BOOK SOON TO SECURE YOUR PLACE!

 

Who should attend

Local Authority elected members and officers from all disciplines; Community, Parish and Town Councils; community leaders and representatives of community groups; civic and amenity societies; professionals concerned with all aspects of planning, conservation, tourism, heritage, culture, traffic management, urban design and economic development; all tourism professionals and anyone working in the tourism, heritage and cultural sectors.

 

Conference Venue:

Blenheim Palace, Woodstock, Oxfordshire OX20 1PP

 

Programme

Friday 16 March

   
09.00 Registration/tea/coffee    
09.25 Welcome and Introduction   Debbie Dance, Chair, Historic Towns Forum
09.30 Message to the delegates   His Royal Highness the Prince of Wales
09.40 Keynote Speech   Penelope, Viscountess Cobham – Chairman, VisitEngland
10.00 The Battle for Blenheim – developing a successful business model   John Hoy, Chief Executive, Blenheim Palace
10.30 Training, customer service, visitor experience   Gerry Brown, Head of Strategic Training & Operations, People1st
11.00 Q&A    
11.20 Tea/Coffee/Networking/Exhibitions    
11.50 Yorkshire Passions - bespoke training play   John Godber, Playwright
with Janet Reuben and assorted actors
12.35 Q&A    
13.00 Lunch    
14.00 Panel:
Local tourism - information as a product - how to develop and deliver
  Michele Grant, Director, Blue Sail
Sally Broom, Co-founder and CEO, TripBod
Susi Golding, Director, Visit Oxfordshire
15.00 Q&A    
15.20 Tea/Coffee/Networking/Exhibitions    
15.50 Panel:
Where culture, heritage and tourism connect - 3 case studies
  Paul Brookes, Cultural Olympiad London 2012, East Midlands
Jane Finnis, CEO, Culture24
John Fleming, Director, Ludlow Marches Food and Drink Festival
16.50 Q&A    
17.00 Plenary   Debbie Dance, Chair, Historic Towns Forum
17.05 Champagne tour of Blenheim Palace    

BOOK YOUR PLACE HERE
When you click the 'add to basket' button you will be taken to our secure shopping basket, you can return to this page at any point to add more items to your basket.  You will then be prompted to fill in all your details and select your payment method (bacs, cheque, credit/debit card or PayPal).

Alternatively, if you would prefer to book over the phone, please call 0117 975 0459, 9am - 5pm Monday to Friday.  Methods of payment for telephone bookings - cheque or bacs only.

If you are a student and wish to attend, please contact us on the above number.

  HTF Members Non Members
Delegate 1 £149
 
£209 Earlybird fee
Back to non members' fees
Delegate 2
(from same organisation)
£119
 
£179 Earlybird fee
Back to non members' fees

Check if your organisation is a member.
Ask us for a reminder of your login details
Please call 0117 975 0459 if you have any queries or would like to discuss membership.

 

Annual Conference: 20 October 2011, York

'Economic Vision in Historic Towns – planning and regeneration'

Conference supporter:

With new governance structures across the board, interest in the viable economic vision of the historic town has never been so high.

Engagement with Local Enterprise Partnerships, the BIS high street review, the forthcoming Localism Bill, the controversy around the National Planning Policy Framework, tourism and heritage cuts  along with the recession have all highlighted the ongoing difficulties for town and city centres in terms of economic survival.

This conference will bring together expert witnesses, good practice case studies and research to support practitioners and decision makers focusing on economic vision, planning and regeneration in historic towns.

The conference will open with an inspiring keynote speech from Sir Ron Cooke of the York Civic Trust on the success of York as an historic destination.

A range of case studies will illustrate good practice in the strategic approaches which can lead to vibrant and viable places.

 

Who should attend

Local Authority elected members and officers from all disciplines; community leaders and representatives of community groups, civic and amenity societies; professionals concerned with all aspects of planning, conservation, tourism, traffic management, urban design and economic development.

 

Conference Venue:

Kings Manor, Exhibition Square, York YO1 7EP

 

The Programme 

 

Thursday 20 October

   
 09.00 Registration/tea/coffee    
 09.30 Welcome and Introduction   Debbie Dance, Chair of HTF
 09.35 Welcome to York   Lead Councillor, City of York Council
09.45 Keynote Speech - York’s success as an historic town   Sir Ron Cooke, Chair, York Civic Trust
10.15 Vision into Practice in Historic Cores of Great Places   Kevin Murray, Academy of Urbanism
10.40 Future planning for regeneration and wider economic issues in historic towns   Matthew Spry, Director, Nathaniel Lichfield and Partners
11.05 Q&A    
11.20 Tea/coffee    
11.40 Planning around traffic and parking issues in walled towns   British Parking Association/Walled Towns Network - tbc
12.00 Marketing historic town’s USP by foot   Sue Manley, PlaceMarque
12.20 Regenerating redundant heritage buildings and making them pay   Rosi Lister, Director North, Churches Conservation Trust (includes short tour to successful CCT projects)
13.20 Lunch and networking    
  Parallel regeneration sessions:
  THIs and future funding OR Heritage/Tourism regeneration case studies
14.20 [A] THIs and future funding
Charlotte Dodgeon, HLF
  [B] Regeneration of a Spa Town case study - Scarborough
 
14.40 [C] THI – a suitable case for regeneration?
Anna McPherson, Drury McPherson Partnership
  [D] Lincoln Connect case study
 15.00 [E] THI case study Shepton Mallett   [F] Prince’s Regeneration Trust Case Study - Sowerby Bridge
 15.20 Q&A; group discussion    
 15.30 Plenary    
 15.50  Ends    
 16.00 -1700 AGM   Kings Manor, York YO1 7EP
 19.00 Reception and tour of The National Railway Museum   Leeman Road, York YO26 4XJ
 20.00 Dinner at The National Railway Museum   Leeman Road, York YO26 4XJ
     
 

BOOK HERE
When you click the 'add to basket' button you will be taken to our secure shopping basket, you can return to this page at any point to add more items to your basket.  You will then be prompted to fill in all your details and select your payment method (bacs, cheque, credit/debit card or PayPal).

Alternatively, if you would prefer to book over the phone, please call 0117 975 0459, 9am - 5pm Monday to Friday.  Methods of payment for telephone bookings - cheque or bacs only.

If you are a student and wish to attend, please contact us on the above number.

  HTF Members Non Members
Conference Day £205 £99
 
£295 £150
back to non members' fee
AGM no charge
(add this option to your basket if
you wish to attend the AGM)
 
no charge
back to non members' fee
Reception £17
 
£20
back to non members' fee
Dinner £45
 
£50
back to non members' fee

All events £260 £155
 
£355 £200
back to non members' fee
Please call 0117 975 0459 if you have any queries.
 

Accommodation

HTF has negotiated a special rate at the York Marriott Hotel, Tadcaster Road, York (at delegate's own expense) - £95 single occupancy (B&B per room per night).  To book at this special rate (subject to availability) please call Emma Harle at the York Marriott Hotel on 01904 770645, 9am - 5.30pm Monday to Friday, and mention the Historic Towns Forum.

Alternatively visit http://www.visityork.org/ for a range of accommodation.

 

We are aiming for a low carbon event and will:

  • email the e-brochure
  • offer booking facilities and information on-line
  • confirm your booking by email

Help us by:

  • using the website to book
  • sharing the e-brochure with colleagues by email
  • only print if really necessary
  • use the web link to book your accommodation
  • travel by rail or bus:  Park & Ride , York Railway Station

 return to programme details

 

Cancellation policy

Please note the following charges will be made if you wish to cancel your booking for delegate place/s at one of our events:
more than 14 days before the event 10%, 7 - 14 days before event 50%, less than 7 days before the event 100%.
All cancellations should be received in writing.

 

Responding to the National Planning Policy Framework consultation

Bath - 30 September 2011


About the workshop

seminar supported by:
 
 

With the consultation closing on 17 October, this half-day workshop will help clarify the implications of the NPPF for the historic environment and give guidance on how to prepare a response.

Book your place

Contact us for sponsorship opportunities

Venue:

The Countess of Huntingdon’s Chapel, The Vineyards, Bath BA1 5NA tbc

Who should attend?

Local Authority elected members and officers from all disciplines; Community, Parish and Town Councils, community leaders and representatives of community groups, civic and amenity societies; professionals concerned with all aspects of planning, conservation, tourism, traffic management, urban design and economic development.

Programme: 

09.00 Registration/coffee  
09.30 Welcome and introduction
Noël James, HTF Director

 

09.35 Panel overview from experts:
Speaker tbc, Communities and Local Government
Dave Chetwyn, for HTF/IHBC/Civic Voice
Edward Kitchen, Director CgMs (tbc)
Caroline Kay, Chief Executive, Bath Preservaton Trust
09.55 Q & A and open floor debate on the issues
10.25 Breakout groups
to discuss main issues around formulating responses
11.00 Feedback from the breakout groups
11.10 Final panel discussion and next steps  
11.30 Ends  
BOOK HERE
When you click the 'add to basket' button you will be taken to our secure shopping cart where you can fill in all your details.  You will then be given the option to pay by bacs, cheque, credit/debit card or PayPal.
HTF Members Non Members
£30
 
£50
access non members' fee
Please call 0117 975 0459 if you have any queries.
 

Cancellation policy

Please note the following charges will be made if you wish to cancel your booking for delegate place/s at one of our events:
more than 14 days before the event 10%, 7 - 14 days before event 50%, less than 7 days before the event 100%.
All cancellations should be received in writing.

Annual Conference: 20 October 2011, York

'Economic Vision in Historic Towns – planning and regeneration'

Conference supporter:

With new governance structures across the board, interest in the viable economic vision of the historic town has never been so high.

Engagement with Local Enterprise Partnerships, the BIS high street review, the forthcoming Localism Bill, the controversy around the National Planning Policy Framework, tourism and heritage cuts  along with the recession have all highlighted the ongoing difficulties for town and city centres in terms of economic survival.

This conference will bring together expert witnesses, good practice case studies and research to support practitioners and decision makers focusing on economic vision, planning and regeneration in historic towns.

The conference will open with an inspiring keynote speech from Sir Ron Cooke of the York Civic Trust on the success of York as an historic destination.

A range of case studies will illustrate good practice in the strategic approaches which can lead to vibrant and viable places.

 

Who should attend

Local Authority elected members and officers from all disciplines; community leaders and representatives of community groups, civic and amenity societies; professionals concerned with all aspects of planning, conservation, tourism, traffic management, urban design and economic development.

 

Conference Venue:

Kings Manor, Exhibition Square, York YO1 7EP

 

The Programme 

 

Thursday 20 October

   
09.00 Registration/tea/coffee    
09.30 Welcome and Introduction   Debbie Dance, Chair of HTF
09.35 Welcome to York   Kersten England, CEO, City of York Council
09.45 Keynote Speech - York’s success as an historic town   Sir Ron Cooke, Chair, York Civic Trust
10.15 Vision into practice in historic cores of Great Places   Kevin Murray, Academy of Urbanism
10.40 Future planning for regeneration and wider economic issues in historic towns   Matthew Spry, Director, Nathaniel Lichfield and Partners
11.05 Q&A    
11.20 Tea/coffee    
11.40 Derry's historic walled town - traffic, parking and people: towards a balance   Kevin McGovern, Principal, RPD Consulting (Derry)
12.00 Marketing an historic town’s USP by foot   Sue Manley, Director, PlaceMarque
12.20 Regenerating redundant heritage buildings and making them pay   Rosi Lister, Director North, Churches Conservation Trust (includes short tour to successful CCT projects)
13.40 Lunch and networking    
  Parallel regeneration sessions:
  THIs and future funding OR Heritage/Tourism regeneration case studies
14.20 [A] THIs and future funding
Charlotte Dodgeon, Programme Manager, HLF
  [B] Regeneration of a spa town case study - Scarborough
Chris Hall, Conservation Officer, Scarborough Borough Council
 
14.40

[C] THI – a suitable case for regeneration?
Anna McPherson, Drury McPherson Partnership

  [D] Lincoln Connect case study
Adam Partington, Townscape Character Projects Manager,
City of Lincoln Council
15.00 [E] THI case study - Shepton Mallet
Paul Tomlinson, Conservation Project Officer, Mendip District Council
  [F] Prince’s Regeneration Trust case study - Sowerby Bridge
Fred Taggart, Projects Director, The Prince's Regeneration Trust
15.20 Q&A; group discussion    
15.30 Plenary    
15.50 Ends    
16.00 -17.00 AGM   Kings Manor, York YO1 7EP
19.00 Reception and tour of the National Railway Museum and 
Welcome from Katie Stewart, Head of Economic Development, City of York Council
  Leeman Road, York YO26 4XJ
20.00 Dinner at the National Railway Museum   Leeman Road, York YO26 4XJ
     

 

Using social media to improve knowledge sharing

London - 29 September 2011

 

About the seminar

Seminar supported by:

supporter logosThis seminar is designed to help businesses get the most from social media. Used correctly, social platforms such as Twitter, Facebook and LinkedIn can be an extremely effective marketing tool. Expert advice will be given to help you come to grips with the complexity of Intellectual Property law in order to participate fully. With more and more people ‘joining the conversation’, now is the time to really get engaged and make social media work for your organisation.

Book your place

Who should attend:

Managers and individuals with interest in and responsibility for social marketing from:
Local Authorities, Community, Parish and Town Councils, Community Groups, Civic and Amenity Societies, Consultants and Businesses.

Course attendees are advised to have at least 1 week’s experience with using and communicating with people on Twitter to get the most from this course, although you will still be welcome to attend if this is not the case.

Venue:

Bircham Dyson Bell, 50 Broadway, London SW1H 0BL

Programme:

09.30 Registration, coffee, and networking  
09.55 Welcome and introduction Noël James,  Director, HTF
10.00 Introduction: an overview of the day James Mott, Founder, ProjectBook
10.30 Intellectual Property and Privacy Law Benjamin James, Partner, Bircham Dyson Bell
11.00 Q&A  
11.15 Break and networking  
11.30
  • Social media history
  • How social media works
  • Social media compatible websites
  • The 3 main platforms: Twitter, Facebook & Linkedin
James Mott, Founder, ProjectBook
12.00 Focus on Facebook and Linkedin – how they work and who are they useful to James Mott, Founder, ProjectBook
12.30 Q&A  
12.45 Lunch and networking  
13.30 Focus on the Twitter platform James Mott, Founder, ProjectBook
14.45 Tea/coffee break and  
15.00 Develop a Twitter strategy for your organisation along with setup guidance  
16.30 Q&A  
17.00 Ends  
BOOK HERE
When you click the 'add to basket' button you will be taken to our secure shopping cart where you can fill in all your details.  You will then be given the option to pay by bacs, cheque, credit/debit card or PayPal.
HTF Members Non Members
£99
 
£129
access non members' fee
Please call 0117 975 0459 if you have any queries.
 

Cancellation policy

Please note the following charges will be made if you wish to cancel your booking for delegate place/s at one of our events:
more than 14 days before the event 10%, 7 - 14 days before event 50%, less than 7 days before the event 100%.
All cancellations should be received in writing.

Going for Purple Flag - Glasgow, 6 October 2011

Glasgow - 6 Ocober 2011 - postponed

To be rescheduled for Spring 2012

HTF is grateful to ATCM and BEFS for supporting this event
ATCM logo
BEFS logo

 

About the workshop

There has been huge interest in Purple Flag for the forthcoming rounds and in response the Association of Town Centre Management (ATCM), Built Environment Forum Scotland (BEFS) and the Historic Towns Forum will be hosting a FREE event for the benefit of HTF and BEFS members and affiliates.

At this workshop you will:

  • Learn how to assemble a successful Purple Flag entry;
  • Meet one of our successful applicants and trained assessors for an holistic view of the application and accreditation process; and
  • Receive advice and guidance from experienced Purple Flag Coordinators.

Please note that a maximum of two delegate places per area will be reserved and places will go quickly so to register your interest in attending the workshop please contact us.

Purple Flag is an award scheme offered by ATCM, which recognises excellence in place management in town & city centres at night, setting standards going forward for managing successful evening economies and benchmarking performance.

The initiative aims to improve perceptions of places; address imbalances in activities, retail offer and entertainment; tackle anti-social behaviour, and encourage a diverse evening offer; thus providing significant recognition for councils and partnerships who deliver key services associated with the night-time economy.

The scheme’s increasing popularity has led to a record number of applications for the latest rounds following the success of the initial rounds in 2009/2010, which saw the likes of Manchester, Halifax, Birmingham, High Wycombe, Liverpool, Bath, Kingston and Winchester gain full accreditation. ATCM expects this upward trend to continue into the next round and expects that the award can be supportive of smaller centres in the future. If a centre offers a clean and safe environment, diverse activities, entertainment and retail offer, excellent transport links, and a great nightlife then the Purple Flag award applies, regardless of size/population - it is all in the context!

Winchester City Council and Winchester BID have led local partners through the Purple Flag process. It has been a great opportunity to examine the evening period in Winchester holistically, rather than looking solely at one aspect or another. Colleagues from a number of disciplines within and outside the Council have been brought together and have contributed to an overview of the city centre, and are now working together to drive up standards and create new opportunities for all age groups in the city centre.

Kate Cloud, Head of Economy & Arts, Winchester City Council

More information about the ATCM Purple Flag

To register your interest in attending the workshop please contact us.

This conference will carry CPD certification

 

Who should attend

Local Authority elected members and officers from all disciplines; community leaders and representatives of community groups, civic and amenity societies; professionals concerned with all aspects of planning, conservation, tourism, traffic management, urban design and economic development.

 

Venue

Teachers Building, 14 St Enoch Square, Glasgow G1 4DB

 

The Programme

Thursday 6 October 2011

 
11.45 Registration/Sandwich lunch  
12.30 Welcome and introduction

Jo Robertson, Historic Environment Officer, BEFS, Helen Johnson, Marketing & Communications, HTF and Daniel McGrath, Project Manager, ATCM

12.40 Purple Flag – how it works
- the key features
Daniel McGrath, Project Manager, ATCM
13.30 How to succeed in Purple Flag
- the Assessor's perspective
Daniel McGrath, Project Manager, ATCM
14.00 Why go for Purple Flag?
- the Entrant's perspective
Purple Flag Holder (TBC)
14.30 Q&A  
15.00 Thanks and close  
 

To register your interest in attending the workshop please contact us

 

Maximising tourism in town centre economies: engaging with Local Enterprise Partnerships

London - 14 April 2011

Seminar suppoorted by:

About the seminar

The Coalition Government has announced its intention to launch a £4 million fund aimed at boosting the capacity of the new public-private local enterprise partnerships (LEPs). The Prime Minister views LEPs as absolutely key to economic growth, stating recently that: ‘New LEPs are already working with business leaders to get big local projects off the ground to boost growth.’

Thirty one LEPs have been given the go-ahead and the first round of applications to the £1.4bn Regional Growth Fund is now being processed.

The Government is keen that these partnerships move forward quickly and establish their boards, of which business representatives are expected to form half. LEPs now face the challenge of extensive engagement with a broad range of groups before their start date next April.

This seminar will consider how those already involved in town centre economies should understand and approach LEP engagement. With a basis in understanding governance structure, the main focus will be on tourism, historic, and market town economies.

Venue:

Bircham Dyson Bell, 50 Broadway, London SW1H 0BL 


Who should attend:

Local Authority elected members and officers from all disciplines; community leaders and representatives of community groups, civic and amenity societies; professionals concerned with all aspects of planning, conservation, tourism, traffic management, urban design and economic development; members of Local Enterprise Partnerships and those wishing to engage with LEPs; anyone from within the tourism industry.


Programme:

9.00Coffee and registration 
9.30Welcome and introductionDebbie Dance, HTF Chair
Session 1:  Governance and engagement
9.40Opportunities and Expectations – the role of Local Enterprise PartnershipsPhilip Mind, Senior Policy Consultant, Local Government Association
10.00Keynote speech - A new landscape for English tourismJames Berresford, Chief Executive, VisitEngland
10.20Legal implications of LEPsNick Evans, Partner, Bircham Dyson Bell
10.40Break and networking 
Session 2:  Planning for town economies
11.10Partnerships for success: planning heritage and tourismBrian Human, Executive Member, Historic Towns Forum
11.30Town centre economies and Local Enterprise Partnerships (getting on the radar)Mike King, Senior Research Consultant, Action for Market Towns
11.50Break and networking 
Session 3:  Working together
12.10How best to engage with your Local Enterprise Partnership
Round table debate including LEPs and members of the panel
Led by Kurt Janson, Policy Director, Tourism Alliance,
with Eloise Appleby, Assistant Director (Economic Prosperity), Winchester City Council
and Tim Passmore, Chief Executive, Choose Suffolk and Leader, Mid Suffolk District Council
1.10Next steps and round up 
1.30Lunch and networking 
2.40Finish 

 

 

Using social media to improve knowledge sharing

London - 29 September 2011

 

About the seminar

Seminar supported by:

supporter logosThis seminar is designed to help businesses get the most from social media. Used correctly, social platforms such as Twitter, Facebook and Linkedin can be an extremely effective marketing tool. Expert advice will be given to help you come to grips with the complexity of Intellectual Property law in order to participate fully. With more and more people ‘joining the conversation’, now is the time to really get engaged and make social media work for your organisation.

Who should attend:

Managers and individuals with interest in and responsibility for social marketing from:
Local Authorities, Community, Parish and Town Councils, Community Groups, Civic and Amenity Societies, Consultants and Businesses.

Course attendees are advised to have at least 1 week’s experience with using and communicating with people on Twitter to get the most from this course, although you will still be welcome to attend if this is not the case.

Venue:

Bircham Dyson Bell, 50 Broadway, London SW1H 0BL

Programme:

09.30 Registration, coffee, and networking  
09.55 Welcome and introduction Noël James,  Director, HTF
10.00 Introduction: an overview of the day James Mott, Founder, ProjectBook
10.30 Intellectual Property and Privacy Law Benjamin James, Partner, Bircham Dyson Bell
11.00 Q&A  
11.15 Break and networking  
11.30
  • Social media history
  • How social media works
  • Social media compatible websites
  • The 3 main platforms: Twitter, Facebook & Linkedin
James Mott, Founder, ProjectBook
12.00 Focus on Facebook and Linkedin – how they work and who are they useful to James Mott, Founder, ProjectBook
12.30 Q&A  
12.45 Lunch and networking  
13.30 Focus on the Twitter platform James Mott, Founder, ProjectBook
14.45 Tea/coffee break  
15.00 Develop a Twitter strategy for your organisation along with setup guidance  
16.30 Q&A  
17.00 Ends