The initiative will be launched next year by VisitEngland as part of a campaign to use the Games to boost domestic tourism. Under the scheme, holidaymakers booking a UK short break before the closing ceremony of the Paralympic Games will be eligible for a 20.12% discount.
The campaign will run throughout next year, backed with heavy-weight TV advertising. Already taking part in the scheme are Bourne Leisure, Superbreaks and Hoseasons. Culture Secretary Jeremy Hunt has urged tourism businesses around the country to take advantage of the opportunity. Read more